Cadence is trust. Break it, and you break that trust.
That’s the contract under all GTM. It’s not just frequency, it’s reliability, tone, timing, and resonance.

But what happens when the world doesn’t feel normal anymore?

I skipped last week. Not because I didn’t have content. But because everything I had felt wrong.

My cadence is usually a Tuesday drop, sometimes a Thursday founder post. Last week was supposed to be, “How Not to Embarrass Yourself in Front of a VC.”

But it didn’t feel right.

And when it doesn’t feel right, especially in this climate, you pause.

The world is not neutral right now.
Economic fear is high.
Political tension is everywhere.
The national field is primed for mistrust.

Sometimes strategy has to bow to circumstance.

People aren’t just buyers right now. They’re scared, burned out, unsure who to trust.

That means your GTM plan has to hold more than a funnel.
It has to hold emotional awareness.
Your investors are looking for stability, not just strategy.

Being a founder means you don’t just chase product-market fit.
You define the soul of the company.
You are the tone, the timing, the texture of trust.

So I’m resetting, not just my cadence, but my posture.

I still believe in GTM. But not as performance.

I believe in it as a vessel for reconnection.

So yes, I missed last week.
This is my reset.

Not just to the schedule

but to the mission.
To leading with alignment, not just output.

I’ll still be writing. Just with a different frequency.

And if you’ve been feeling it too, maybe this was meant to find you.

If you missed your cadence too, or you’re recalibrating in this climate, I see you.
You’re not behind. You’re rebuilding trust. That counts too.

Strategy matters.
But trust moves markets.

— Rhea Lynn Mascarinas
GTM Strategist | QuietConversion
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