The Pen That Died and Other Swag Horror
No or minimal swag is a signal. And in cybersecurity, a high trust…
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Assholes Can’t Use Claude and Other Unexpected Lessons
Once upon a time there was an LLM that just wanted to work…
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Miss Me With That Weak Ass GTM: A Day in the Life of a High-Trust Buyer
I study cybersecurity trust signals in their go-to-market. You wanna know how I…
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RSA PSA: We’re About to Exit Founder Tunnel Mode
If you’re going to B-Sides and / or RSA you will go through…
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Love And Cybersecurity: Migration, Load, and Trust in High-Risk Decisions
The fuck? I know. He was respected, prolific, brilliant. But that’s not why…
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Marriage, but Make it Startup!
And they lived happily ever after. If they exited that is (and happiness…
Keep readingConversion Is a Trust Problem, Not a Traffic Problem
If they’re bouncing, the click wasn’t the issue, belief was. 1 · Traffic…
Keep readingThe Hidden Cost of Pretending Everything’s Fine: GTM in a Collapsing World
I’ve been staying in the province the past couple weeks. We ran a…
Keep readingYou Can Raise Off Vibes. But You Scale Off Truth.
When I first got into startups, I was confused. Coming from tech, I…
Keep reading🦑 You Are Not in Squid Games — But This Is a Test
(Why GTM Still Matters in a Grief Economy) The world’s on fire.And yet……
Keep readingFounders as Nervous Systems: Regulating GTM in a Grief Economy
The market isn’t just “down” or “volatile.”It’s mourning. Paused wars. Flooded timelines. Quiet…
Keep readingCadence is a Contract
Cadence is trust. Break it, and you break that trust.That’s the contract under…
Keep readingDrip or Die: The Startup Funnel You Forgot
(And Why “No Time to Post” Is the First Red Flag) It’s not…
Keep readingThe Hustle, The Pivot, The Magic
The first part of my childhood was based out of a single parent…
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