Once upon a time, Baby Deer was having the kind of week where every notification sounded like bad news.
Investor: “Let’s revisit next quarter.”
Customer: “We decided to stay with our current vendor.”
Bug tracker: 🔥🔥🔥🔥🔥
Bank account: …quiet. Too quiet.
He had four coffees and no answers.
Slack was blinking.
His shoulders hurt.
His brain felt like wet cardboard.
He stared at the dashboard like it personally owed him traction.
Zero.
Zero.
Zero.
“…goddammit.”
Because this was the week that makes founders wonder
if they hallucinated the whole thing.
Then,
completely uninvited, extremely small,
a number changed.
1 → 2
That was it.
One new signup.
No fireworks.
No confetti.
No investor tweet.
Just… one.
Baby Deer squinted at the screen.
“…is that real?”
He clicked into the account.
A tiny company in Ohio.
Two employees.
Security team of one.
They had used the tool for twelve minutes.
And left a note:
“This saved me an hour. Thank you.”
Baby Deer froze.
Because nobody had thanked him in a week.
Or a month.
Or maybe ever.
The room got quiet.
Not heavy quiet.
Soft quiet.
He leaned back.
Stared at the ceiling.
And muttered,
“…okay.”
He fixed one more bug.
Wrote one better email.
Slept four whole hours.
The week was still messy.
The runway was still scary.
The investors were still ghosts.
But the number on the dashboard stayed at 2.
And that tiny win,
that tiny, ridiculous, almost invisible win,
kept Baby Deer from quitting.
Because sometimes a startup isn’t saved by funding,
or virality,
or headlines.
Sometimes it’s saved by one tired human in Ohio saying thank you.
Baby Deer would never admit that out loud, of course.
But later, when someone asked how he survived the hard weeks, he thought about the little “2” on the dashboard and smiled a little.
Because sometimes, one tiny win
is enough light
to find the next step.
🦌✨
Love you 🫶
With heart,
— Rhea Lynn Mascarinas
Cybersecurity GTM Researcher | QuietConversion
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